Course curriculum

    1. Course navigation

    2. Tell us a bit about yourself

    3. Code of conduct

    1. Forecasting introduction

    2. Who makes trends? Fashion Talks Podcast

    3. Buy now, wear now

    4. Fashion's Schedule

    5. Benefits of trend forecasting

    6. Influencers

    1. Market awareness

    2. Define your customer

    3. Customer profiling

    4. General method of profiling

    5. The VALS Framework

    6. Customer profile- Case

    7. Forecaster's toolbox

    8. The merchant toolbox

    9. Workbook - The Forecaster's Toolbox

    10. Merchant toolbox- CASE

    11. Influencers-Case

    1. Customer Adoption Process

    2. Brands and the customer adoption process

    3. Trends and the consumer adoption scale- Case

    4. Demand planning and the consumer adoption scale

    5. Product life cycle

    6. Velocity

    7. Soft robes in the product life cycle

    1. Forecasting calendar

    2. The Fashion Office

    3. Forecasting for designers

    4. How buyers use trend forecasts

    5. How marketers use trend forecasting

    6. Critical Path Workbook

    7. Presenting trends in-store

    8. How often should I forecast?

    1. Bio: Geraldine Wharry

    2. Bio: Catriona Macnab

    3. Using a trend forecasting site

    4. Catwalk forecasts

    5. Fashion week preview

    6. Using runway shows in your forecasts

    7. Build your runway forecast list

    8. Using runway shows effectively

    9. Runway analytics

    10. Tracking colour

    11. Natural saturation point

About this course

  • $295.00
  • 60 lessons
  • 0.5 hours of video content