What you'll learn

In this engaging case-based course written by global industry experts, you can expect to...

  • Develop effective markdown strategies that align with business goals and objectives by learning to use data.

  • Incorporate pricing techniques, inventory management strategies, and communication best practices to master the execution of markdown strategies.

  • Identify and address key industry issues and considerations when executing markdown strategies, including market competition, sustainability, and ethical considerations.

What you can expect

Every week for six weeks a new playbook is released. First, we walk you through our playbook for growth in the course. Then you dive deeper into the month's theme with supporting resources online, and in the community discussions.

  • Engaging Content

    This course is filled with case scenarios, supplementary video, engaging content and resources to help you learn and apply the Profitable Markdowns course learnings.

  • The Playbook

    The Markdown Strategy Playbook is where you will map your plan for the coming month(s), and track your progress. This ensures you're not just "learning", but you have a plan of action for your business.

  • Community

    You'll be learning and growing together with like-minded wholesale leaders and brand managers.

  • Q&A hotline

    Access to facilitators to answer questions regarding material and application to your business.

  • Certificate

    A digital badge and certificate to share on social to let everyone know you are building your skills. The Certificate demonstrates your mastery and understanding of markdowns.

Topic Overview

  1. Course Introduction

  2. Developing Effective Markdown Strategies

  3. Establishing Supplier Support

  4. Transforming Your Markdown Strategy

  5. Industry Issues and Considerations

  6. Playbook and Summary

About this course

  • $95.00
  • 18 lessons
  • The Markdown Strategy Playbook

See what people are saying

Jamie S., Sportswear Key Account Manager

I hadn't quite thought about our markdown strategies in that way before. This was a very insightful course.

Trang N., VP Merchandising

We were a retail business that was thinking pricing strategy only without also considering our retail markdown strategy. Our retail store was able to maximize profits after employing the actionable retail markdown strategy builder from the Managing Markdowns course.

Steve H., President

This course changed our markdown strategies. Our total retail sales are up and we've got our core customer back.

Instructor(s)

Jennifer Pilkington

I worked as a senior merchant for 10+ years, and have spent the last 13 working with wholesale and merchandising teams at the globe's most innovative brands and retailers. If you want to talk about assortment planning, inventory and sustainability (and how to recession-proof your business) I'm here for it! I look forward to connecting online in one of ProductLytics's online courses or Live Masterclass Series'. https://www.linkedin.com/in/jenniferpilkington

FAQ

  • Do I have to travel to attend the courses?

    The course is hosted online, on this platform. You will receive a welcome email from Mateo, so please bookmark his email address: [email protected]

  • What can I expect to get out of the Profitable Markdowns course?

    You will engage with our online content (videos, text, scenarios, etc.) and apply the concepts to our real-world case scenario(s). Most importantly, you can access our Playbooks, which will challenge and guide you to reform your markdown and promotion strategy in the next six months to align with your goals and values.

  • Who is this course for?

    This course is designed for fashion brand managers, wholesale sales reps, retail buyers, store owners, and merchandise planners who want to gain an understanding of consumer behaviour, brand strength, and the cost savings involved in markdowns to help strengthen their strategy. If you're not in the industry, you won't like this course. If you are a professional wanting to move into one of the roles mentioned above, this course is for you too.

  • How long are the courses?

    The Markdowns Bundle, online course content, will take about 2 hours to complete. Of course, you will spend about 6 hours building your Markdowns Playbook over the next few months. And, if you try the case scenarios, you can expect to invest 3-4 hours in the bundle.

  • Can my employer purchase my spot?

    Yes, please ensure your employer registers with your name and email at checkout.

  • Can I buy just one of the sessions?

    We do not offer each topic individually.

  • Do you guarantee the course?

    We think you'll see value and a significant return on your investment. But if you don't feel that this program is for you, refunds are granted within 10 days of when you first login.

  • Who can I contact for more information?

    Please reach out to Mateo via email: [email protected]

FAQ

  • Do I have to travel to attend the Masterclasses?

    The Masterclasses for this course are hosted online and available on-demand. They are a key part of the course.

  • How long are the courses?

    Each online course is about 30 minutes of course content and will take about 45 minutes to complete. If you try the case scenarios, you can expect to invest up to one hour in the bundle. Of course, you will spend about one to two hours building your Markdowns Playbook over the next few months.

  • Who is this course for?

    This course is designed for fashion brand managers, wholesale sales reps, retail buyers, store owners, and merchandise planners who want to understand consumer behaviour, brand strength, and the cost savings involved in markdowns to help strengthen their strategy.

  • Can my employer purchase my spot?

    Yes, please ensure your employer registers with your name and email at checkout.

  • Do you have a guarantee?

    We think you'll see value and a significant return on your investment. But if you don't feel that this program is for you, refunds are granted within 7 days of enrollment.

  • Who can I contact for more information?

    Please reach out to Mateo via email: [email protected]

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